Our
Story
Founder's Journey: From Global Consulting to Specialized Outreach
Before founding Word and Light, he has spent nearly two decades navigating the intricate landscapes of both the public and private sectors. His professional background is built on a foundation of strategic roles at global powerhouses:
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Public Sector Leadership: At Ernst & Young (EY), he led the Brand Communication Practice for the Public Sector Consulting domain. His work involved crafting media strategies for international initiatives, such as the Bill & Melinda Gates Foundation (BMGF) project in Ethiopia, and managing large-scale media budgets globally.
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Strategic Advisory: During his time as a Principal Consultant at PwC, I focused on solving complex outreach challenges—from publicizing Investor Summits to creating communication frameworks for the World Bank and Asian Development Bank (ADB).
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Digital & Crisis Management: At Perfect Relations/ Dentsu Creative, he managed social media mandates for over 20 clients, earning industry accolades for Excellence in Crisis Management for high-stakes accounts like Air India.
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Diplomatic Engagement: Serving as a Press Attaché for the Embassy of Colombia, he specialized in building positive international perceptions and managing Go-To-Market (GTM) strategies for foreign outreach in India.
The Vision Behind Agency Word and Light
Word and Light Agency was born from a desire to provide digitally transformative solutions in the Information, Education, and Communication (IEC) space. With our founder's glorious career and recognition with the "I am Exceptional" EY Award and the "Above and Beyond" PwC Award reflects the commitment to exceed client expectations through innovation and data-led strategy.
Today, our agency focuses on:
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International Market Promotion: Helping brands expand their footprint in global markets.
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Complex IEC Campaigns: Leading end-to-end digital transformations for NGOs, social causes and clients in political and government domain.
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Stakeholder & Event Management: Planning and marketing high-profile summits and conclaves.
Why Work With Us?
We don't just manage campaigns; we solve problems. Whether it is turning around negative sentiment during a crisis or creating persona-based content that resonates with specific target groups, we bring an experimental and adaptive approach to every project.
At Word and Light, we believe in the power of strategic clarity and creative brilliance to illuminate your brand’s true potential.
Some Stories:
A State Summit
Key Challenges
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Negative sentiment
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Newly turned UT
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Less informed Investor Community
Solutions
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Proactive content dissemination
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MyGov Logo &tagline contest
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Creation of Single Source of Information
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Increased international and national media outreach
A National Airline
Key Challenges
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Crisis in pax handling
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Few updates of policy
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Low motivation across firm
Solutions
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24*7 Crisis communication SOPs
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Real time updates
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Employee engagement in campaigns
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Encouraged participation from leadership
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Launch of strategic campaigns - UDAAN ,World's longest flight etc.
A Latin American Country Mission
Key Challenges
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Language constraint
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Less external communication
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Only diplomatic & G2G affairs
Solutions
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More Media mileage
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Focus on more event based Publicity of Indo-Colombia relations
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Increased on -ground activations & events Dissemination of G2G, G2C, G2B stories
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Increase engagement with Foreign nationals in India
Expertise in Tools and Platforms
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Website
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Newsletter
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Media roundtables
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Social Media
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Crisis Management Policy
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Media monitoring
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Influencer engagement
Why Work With Us?
We don't just manage campaigns; we solve problems. Whether it is turning around negative sentiment during a crisis or creating persona-based content that resonates with specific target groups, we bring an experimental and adaptive approach to every project.
At Word and Light, we believe in the power of strategic clarity and creative brilliance to illuminate your brand’s true potential.
